AESTHETICS VS FUNCTIONALITY OF APPLE STORE’S FAÇADE
Architecture is an expression of brand values, and façade helps to exalt the messages that the brand wants to convey.
Apple Store at Fifth Avenue, New York is designed with transparent glass blocks, which represents the symbolism and unmistakable identity of Apple. As a see-through crystal cub, the Apple Store architecture clearly reflects the brand's values: high class, transparency and reliability.
The store itself is a blend of distinctive symbolism and elegant pure simplicity. Made up of 32 transparent tempered glass panels, the entrance helps liberate traditional structural system, bringing serenity and lightness to the space. Prominent but still integrated with the surrounds, the work subtly reflects the creativity inspiration and values that Apple products bring to users.
Unique façade designs worldwide provide inspiration for BM WINDOWS to continuously create and improve our solutions.
Photo by: Bustle
