BM WINDOWS changes brand identity - Strive for a new vision
After a 5-year journey in the market, BM WINDOWS has fully prepared in terms of capacity and expertise for "transformation", proactively adapt to the new context, officially change its brand identity with Vision: To become the pioneer in technology and solutions for aluminum and glass facades, shaping the industry in Vietnam and the region.
The new logo of BM WINDOWS with a shape developed from the words B and M which are the first two letters of the company's name and also the abbreviation for "BenchMark" - which is defined as setting, shaping the standard (in design, technology, product and service quality). The design is also inspired by 4 typical values in the construction industry: Cohesion - Sophistication - Firmness - Shaping.
The hidden meaning behind the new identity image not only shows the spirit of inheriting the values that have created the success of BM WINDOWS but also conveys the message of the upcoming strong transformation in the new era.
Changing brand identity at this time is also the driving force, motivating BM WINDOWS collective to move forward, emphasizing the determination to bring the best and most advanced values in the field of aluminum and glass facades in the world into practice in Vietnam and the region.
Let's look forward to the next bold steps of BM WINDOWS in the coming time!
Watch the memorable moments of the launch event of the BM WINDOWS's brand via video: https://youtu.be/F6ob1VPQH3E
See more stories of BM WINDOWS's brand on CafeF via link
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